Natures answer to synthetic colours

The continuous debate regarding synthetic colours and the possible links with behavioural problems in children, keep pushing synthetic additives to the forefront of the media spotlight.

In recent years there has been a significant increase in claims regarding "No Artificial Colours or Flavours" and using ingredients in formulations rather than additives to improve the overall appearance of food and beverage applications.

Today’s consumers are much more aware than ever before of the names of additives. Therefore the combination of increasing consumer knowledge and the negative press surrounding synthetic additives has lead to manufacturers and retailers, demanding more natural solutions, from the food ingredients industry.

Overseal Natural Ingredients are at the forefront in ensuring that manufacturers have a number of alternative colouring options available to synthetic additives for a variety of applications. That still enables their finished application to look vibrant and appealing without the use of synthetic additives.

Overseal are able to provide a number of natures colour solutions specifically for the confectionery industry. Overseal products can be used in a number of confectionery applications, ranging from hard boiled candies, gums and jellies to sugar coated confectionery and many more. The colour options from Overseal fall under two main categories, colouring foodstuffs and naturally derived colours.

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Health Ingredients Europe 2008 - stand E014

Due to the current trends of "No Artificial Colours or Flavours" and using ingredients in formulations rather than additives to improve the overall appearance of food and beverage applications. Overseal are building upon their current formulation technology and experience to develop the next generation of colour solutions.

Overseal’s new range of Ingredients from Nature will meet the current market demands for a "Healthier / Wellbeing" ingredient portfolio.

Overseal’s new Ingredients from Nature range offer’s manufactures a diverse range of stable, easy to use shades for a variety of applications, whilst for filling the need of a "clean" label solution that is being demand in today's market.

At Overseal we are well placed to meet the future trends of the dynamic market, with our worldwide distributor network and strategically positioned offices within the growing markets along with a creative and extensive development team; we are adapted to turning the next idea into a practical, workable colour solution.